Kovendo

Account-Based Marketing (ABM) has firmly established itself as a cornerstone of B2B success in 2025. With 87% of B2B marketers reporting that ABM delivers higher ROI than traditional marketing methods, it’s clear that this targeted approach is more effective than ever. Companies leveraging ABM are seeing as much as 208% more revenue from their marketing efforts, highlighting its unmatched impact on the bottom line. Today, 70% of B2B organizations have adopted ABM as a core strategy, and 65% use specialized ABM platforms to manage account data and execute campaigns. As a result, the ABM tech market is expected to grow steadily by 12% annually through 2030. Keep reading to learn everything about Account Based Marketing and how it can help you to increase your business to 10X. What Is an Account Based Marketing Strategy? An account based marketing strategy (ABM strategy) is a targeted B2B marketing methodology that focuses resources on a defined set of high‑value accounts rather than ...