Kovendo

"Only 0.78% of Google searchers click on results from the second page." This single stat reveals something powerful: visibility matters. But in today’s digital landscape, visibility alone is not success   it's just the entry ticket. True success is validation . And to reach validation, you need both a smart prioritization system and a presence that adapts to every platform. This is where the RICE Framework meets strategic digital presence .   What is the RICE Framework? The RICE Framework is a simple but powerful method used by product managers, marketers, and strategists to prioritize ideas and projects based on four core factors: Reach – How many people will this impact? Impact – How big will the impact be on each person? Confidence – How sure are you about your assumptions? Ease  or Effort – How easy is it to implement in terms of time, resources, or complexity? How Scoring Works in RICE? Each component is scored individually ...

Account-Based Marketing (ABM) has firmly established itself as a cornerstone of B2B success in 2025. With 87% of B2B marketers reporting that ABM delivers higher ROI than traditional marketing methods, it’s clear that this targeted approach is more effective than ever. Companies leveraging ABM are seeing as much as 208% more revenue from their marketing efforts, highlighting its unmatched impact on the bottom line. Today, 70% of B2B organizations have adopted ABM as a core strategy, and 65% use specialized ABM platforms to manage account data and execute campaigns. As a result, the ABM tech market is expected to grow steadily by 12% annually through 2030. Keep reading to learn everything about Account Based Marketing and how it can help you to increase your business to 10X. What Is an Account Based Marketing Strategy? An account based marketing strategy (ABM strategy) is a targeted B2B marketing methodology that focuses resources on a defined set of high‑value accounts rather than ...