Kovendo

According to recent industry research, over 60 percent of B2B sales teams now use some form of artificial intelligence to support prospecting and early-stage outreach, a number that continues to grow every quarter. Sales development has always been the engine that feeds the revenue pipeline. Before diving into automation and intelligence, it is important to understand the foundation. An SDR, or Sales Development Representative, is responsible for identifying prospects, qualifying leads, and booking meetings for account executives. Traditionally, this role involved cold calling, manual email follow-ups, CRM updates, and constant coordination with marketing. What is AI SDR? An AI SDR takes this core function and augments it with artificial intelligence. Instead of relying solely on human effort, AI systems analyze data, personalize outreach, respond to prospects, and even qualify leads automatically. Understanding AI SDR with Example Imagine a software company targeting mid-si...

  By 2030, more than 29 billion connected devices are expected to exchange data daily, making efficient device communication a critical success factor for modern digital systems. What Is a Communication Protocol? A communication protocol is a predefined set of rules that determines how data is transmitted, received, and interpreted between two or more systems. It ensures that devices speak a common language so information is exchanged accurately and reliably. Basic example: When you open a website, your browser uses HTTP to request a page from a server. The server responds using the same protocol, allowing your screen to display the content correctly. Without communication protocols, devices would not know how to structure messages, when to send them, or how to confirm delivery. This concept becomes even more important when millions of small, resource-constrained devices interact continuously. What Are IoT Protocols? IoT protocols are specialized communication standard...

Did you know that studies suggest over 70% of people check their phones within an hour of waking up? This statistic highlights how intertwined our lives are with digital technology. While technology brings convenience, it also significantly impacts cognitive flexibility, a skill crucial for adapting to the fast-paced digital world. What is Cognitive Flexibility? Cognitive flexibility definition: It is the brain’s ability to switch between thinking about different concepts or to think about multiple concepts simultaneously. Think of it like a traffic signal in your brain. Imagine a child learning to play different musical instruments. First, they play the piano, then switch to the drums, and later to the guitar. Their brain adjusts to each instrument smoothly. That is cognitive flexibility in action. Even for adults, making a quick change in work tasks, like switching from replying to emails to solving a technical issue, relies on this skill. Example for kids and elders : If a c...

Did you know that over 70% of social media users report declining engagement without understanding why? Many of these cases are linked to a phenomenon known as shadow banning. In simple terms, shadow banning is when a social media platform limits the visibility of your content without notifying you. For example, if you post a comment or photo on Instagram and fewer people see it than usual, your account might be shadow banned. Unlike a full ban, you can still post and interact, but your reach is secretly restricted. What Is Shadow Banning? Shadow banning is a subtle form of restriction implemented by social media platforms to limit the spread of certain content or accounts without explicitly notifying users. Platforms often use shadow banning to reduce spam, curb harmful content, or manage user behavior. For instance, if an Instagram user uses spammy hashtags or posts repetitive comments too frequently, their posts may stop appearing in hashtag searches or on follower feeds. T...