Kovendo

According to industry experiments, up to 30–40% of digital ad conversions would have happened even without ads, making Incrementality a critical lens for budget decisions. In an era of rising media costs and fragmented user journeys, Incrementality has become the backbone of smarter digital budget optimization. Marketers no longer ask “Did this channel get credit?” but rather “Did this channel truly cause incremental growth?” This shift is reshaping how modern campaigns are planned, measured, and scaled. What Is Incrementality? Incrementality measures the true additional impact of a marketing effort, conversions, revenue, or lift that would not have occurred without the campaign. Unlike surface-level attribution, Incrementality isolates causal impact by comparing exposed audiences with a credible control group. Example: How Incrementality Works in Practice Suppose an online fashion brand runs a paid social campaign targeting 100,000 users. To measure Incrementality , the b...

Did you know that over 4.7 billion people worldwide actively use social media in last year, often navigating multiple audiences simultaneously? This widespread digital interaction has created a new communication challenge known as context collapse. In an era where personal, professional, and public identities coexist online, understanding this phenomenon is crucial for anyone seeking to maintain meaningful interactions without miscommunication. In this article, we’ll explore examples of context collapse across social platforms, why it happens, its psychological implications, and strategies to mitigate it. Whether you’re a casual social media user, influencer, or digital marketer, understanding context collapse can help you communicate more effectively and avoid misunderstandings.   What is Context Collapse? Context collapse occurs when diverse audiences, friends, family, colleagues, acquaintances, and the general public, converge in a single online space, leading to blurre...

According to recent digital marketing studies, over 60 percent of social media engagement is driven by content designed to provoke reactions rather than deliver real value, highlighting a growing problem for brands trying to build authentic online relationships. In today’s attention economy, engagement has become a currency. Likes, comments, shares, and views often define success on social platforms. But not all engagement is created honestly. This is where engagement farming enters the picture, quietly damaging brand credibility, performance metrics, and long term trust. What Is Engagement Farming? Engagement farming is the practice of intentionally creating content designed to artificially inflate interactions such as likes, comments, shares, or follows without offering meaningful value to the audience. The primary goal is not connection or education, but triggering quick reactions that manipulate platform algorithms. A Simple Example of Engagement Farming A common exampl...

California,   the sun-soaked state known for innovation, technology hubs, and digital lifestyles. Yet, the fast-paced tech environment here also highlights the growing challenge of balancing screen time with mental well-being. Many people in California, and globally, are now turning to digital detox as a method to reclaim focus, mental clarity, and inner peace. In today’s hyperconnected world, constant notifications, social media scrolling, and multitasking have created a new kind of cognitive challenge: maintaining cognitive harmony amid digital chaos. This blog explores the concept of digital detoxification as a pathway to cognitive harmony, examining practical strategies, scientific insights, and technological interventions that support a healthier relationship with digital devices.   What is Digital Detox? A digital detox refers to a period of time during which an individual intentionally refrains from using digital devices, including smartphones, computers, a...