Kovendo

According to recent digital marketing studies, over 60 percent of social media engagement is driven by content designed to provoke reactions rather than deliver real value, highlighting a growing problem for brands trying to build authentic online relationships. In today’s attention economy, engagement has become a currency. Likes, comments, shares, and views often define success on social platforms. But not all engagement is created honestly. This is where engagement farming enters the picture, quietly damaging brand credibility, performance metrics, and long term trust. What Is Engagement Farming? Engagement farming is the practice of intentionally creating content designed to artificially inflate interactions such as likes, comments, shares, or follows without offering meaningful value to the audience. The primary goal is not connection or education, but triggering quick reactions that manipulate platform algorithms. A Simple Example of Engagement Farming A common exampl...