Kovendo

Understandings of 4P of Marketing in a Smarter Digital World A recent Salesforce study found that 73 percent of customers expect companies to understand their unique needs, not just offer competitive products. This shift signals a deeper transformation in how businesses must approach the 4p of marketing in an era shaped by artificial intelligence, digitization, and empowered consumers. Traditional frameworks still matter, but modern markets demand a fresh, solution-oriented reinterpretation of how brands deliver value. Today’s audiences navigate a smarter world with smarter devices, smarter platforms, and infinitely smarter choices. Whether a company builds SaaS tools or sustainable sneakers, the 4p of marketing now operates in an ecosystem where product discovery is instant, pricing is transparent, promotion is algorithmic, and placement is borderless. This blog explores a new reality where marketing 4 ps, marketing mix 4p, and the marketing mix and the 4ps of marketing grow bey...