Kovendo

Research suggests that over 70 percent of consumers make buying decisions based on first impressions, even before evaluating the full product or brand. This psychological tendency is often driven by what marketers call the Halo Effect, a cognitive bias where one positive trait or experience influences how people perceive the entire brand. In the digital age, this effect has become more powerful due to social media visibility, influencer authority, and the speed at which impressions form online. Understanding and mastering the Halo Effect can help marketers handle client campaigns more effectively, strengthen personal brands, and create strategies that consistently boost conversions and sales.   What Is the Halo Effect in Digital Marketing? The Halo Effect occurs when one favorable attribute shapes a person’s overall perception. In digital marketing, this could be an appealing visual, a high-profile endorsement, a well-designed website, or even a viral moment that creates a po...