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According to a recent study, global internet traffic has tripled over the past five years, while energy per byte transmitted has only decreased by about 20%. That means total energy used in data transmission is still rising rapidly.   What Is Jevons Paradox Jevons Paradox is an economic and ecological idea first observed by the English economist William Stanley Jevons in 1865. It says that as technological improvements increase the efficiency with which a resource is used , the overall consumption of that resource can increase , not decrease. That’s because as something becomes more efficient and cheaper to use, people tend to use more of it. Examples to Understand Jevons Paradox Imagine you have a video game controller that uses batteries. Initially, it uses up one battery each hour. Now suppose you invent a super‑controller that uses so little power it only needs one battery every two hours. That seems great, right? But because it lasts longer per battery, you decid...