Kovendo

Retargeting is one of the most powerful tools in a digital marketer’s toolkit. It allows brands to stay visible to users who have shown interest but haven’t converted yet. However, a  survey by Invesp found that 55% of users feel annoyed by seeing the same ad repeatedly , and 37% develop a negative impression of the brand as a result. This proves the old saying, "familiarity breeds contempt" , applies just as much in digital marketing as in human relationships. In this blog, we’ll explore how excessive retargeting and repetitive ads can hurt your brand, reduce effectiveness, and frustrate your audience. We’ll also look at how to balance visibility with novelty, and what top marketers do to optimize retargeting frequency, timing, and targeting across devices. The Dark Side of Retargeting: When Familiarity Breeds Contempt Retargeting works by reminding users of what they almost bought. But when a user sees the same ad ten times a day across every website they visit, irrit...

In today’s hyper-connected world, consumers are constantly bombarded with images, messages, and brands. Marketers fight not just for attention, but for trust and action. One powerful psychological shortcut that plays a key role in how consumers process all this information is the Representativeness Heuristic . According to a Nielsen study, 73% of consumers say they trust a product more when it looks like it comes from a professional or familiar source , even without checking reviews. This speaks volumes about how assumptions and appearances influence our decisions online. Understanding the Representativeness Heuristic can help digital marketers craft smarter campaigns, avoid harmful stereotypes, and build stronger connections with their audiences.   What is Representativeness Heuristic? With Example The representativeness heuristic is a mental shortcut people use when making judgments about the probability or nature of something based on how closely it matches a typical cas...

The availability heuristic is a powerful mental shortcut that shapes how we perceive the world, make decisions, and even spend our money. In availability heuristic psychology definition, it's the tendency for people to assess the likelihood of an event based on how easily examples come to mind. A recent study by the American Psychological Association found that 63% of adults admit to making quick judgments based on recent news or social media posts. This cognitive bias doesn't just affect personal decisions. It has deep implications in areas like social media behavior, product marketing, brand perception, and campaign success. What is Availability Heuristic? The availability heuristic is a way our brain makes quick decisions by using what we remember easily. If something is seen often or is recent, we think it happens more than it really does. This can lead to mistakes, like thinking something is common just because we saw it recently. To understand it simply, consider t...

In today’s fast-evolving digital landscape, organizations are constantly seeking infrastructure solutions that are scalable, efficient, and secure. One such innovation that has taken the IT world by storm is hyperconverged infrastructure (HCI) . From IT administrators and CIOs to developers and cloud architects, a broad spectrum of professionals now needs to understand and leverage HCI to stay competitive and meet growing demands. This blog explores who should care about hyperconverged infrastructure, why it’s essential, where it's used in the real world, and dives into five key topics shaping the HCI space today. What is Hyperconverged Infrastructure? Hyperconverged infrastructure (HCI) combines compute, storage, and networking into a single, software-defined system. It simplifies data center operations and increases scalability. Instead of managing separate systems for storage, servers, and networking, HCI converges everything into one unified solution. This eliminates s...